Writing a LinkedIn Profile
Writing a LinkedIn Profile
Your LinkedIn profile is one of the most powerful tools in your job search. With millions of professionals using the platform every day, knowing how to stand out to recruiters and employers is essential. Optimising Your LinkedIn Profile for Job Search is a practical, step-by-step course that shows you how to create a compelling, professional profile that reflects your personal brand, highlights your achievements, and attracts the right opportunities.
This course walks you through each part of your LinkedIn profile from your photo and headline to your experience, skills, and recommendations helping you transform it into a strategic asset for career growth. You’ll also learn how to use LinkedIn’s networking and job search tools to connect with recruiters, engage with industry leaders, and position yourself confidently in the market.
About The Program
This self-paced program is designed to help you build, refine, and optimise your LinkedIn presence with clarity and purpose. Each module includes practical steps, examples, and exercises that guide you through improving your visibility, expanding your network, and using LinkedIn effectively for job searching. You’ll gain insights into what recruiters look for, how to write impactful summaries and headlines, and how to use content and engagement to strengthen your professional brand.
By the end of the program, you’ll have a fully optimised LinkedIn profile that not only looks professional but also tells a clear story about who you are and what you bring to the table.
Learning Outcome
By the end of this course, you will be able to:
- Understand LinkedIn’s role in modern job searching and professional branding.
- Create a strong first impression with a professional photo and banner.
- Craft a compelling headline and About section that captures your strengths.
- Write engaging and results-driven experience descriptions.
- Select and showcase key skills, endorsements, and recommendations.
- Expand your network with meaningful, professional connections.
- Engage effectively through posts, comments, and content sharing.
- Use LinkedIn’s job search tools to identify and pursue opportunities.
What Does The Course Cover?
The course provides step-by-step instructions, templates, and checklists to help you refine every element of your LinkedIn profile. You’ll find examples of effective headlines and summaries across various industries, prompts to help you identify your key achievements, and practical networking strategies for connecting with recruiters and decision-makers. The workbook also includes content planning ideas, engagement tips, and a LinkedIn audit checklist to ensure your profile remains active, relevant, and aligned with your career goals.
Target Audience
This course is ideal for anyone wanting to strengthen their professional presence online and use LinkedIn as a powerful job search and networking tool. It’s perfect for job seekers at all stages — from students and graduates entering the workforce, to professionals seeking promotion, to career changers exploring new opportunities. It’s also beneficial for business owners and consultants looking to expand their professional visibility and attract clients through LinkedIn. No matter your career path, this course will help you confidently build a LinkedIn profile that gets noticed by the right people.
Duration: 1 Day
Course Type: In Person or Virtual
Course Fees: Starts at $179.00
